Top Games founder & CEO David Guo (Yaoqi Guo) has always been passionate about learning how software, information, and technology are used in social interaction. His interest in the field, coupled with his desire to create unique, outstanding games, led him to head up Top Games, Inc in 2015. Since its inception. Top Games has created many strong games across various themes and genres, reflecting the development of his diverse gaming universe.
David Guo: Builds Games Fast yet Responsibly
David Guo credits his success to several factors. First, he notes, Top Games Inc. builds games fast yet responsibly. The company focuses heavily on its players to ensure each game offers a high-quality experience. Guo also relies heavily on data science when making decisions to ensure each game is an outstanding hit. His reliance on data plays an outstanding role in the firm’s success because, as other experts have pointed out, data science enables companies to better understand their target audience and data-driven organizations are 23 times more likely to acquire customers than companies that don’t use data science.
has always prioritized user experience and customer satisfaction, which he found lacking in many game companies when he joined the industry in 2009. At Top Games, he leads the charge in designing games from the player’s perspective, acknowledging that players not only make many friends but also live out portions of their lives within these virtual realms. Under his leadership, Top Games aims to create the best gaming experience possible and to cultivate long-lasting gaming communities that continually enhance this experience.
Although his official title is CEO, David is fundamentally responsible for overseeing all critical departments at Top Games. He believes that for success in each role, every employee at TGI should test ideas quickly and implement them even faster. According to him, there is no specific method for achieving instant success, which is why they repeatedly test their products or services to select the best option and scale up as quickly as possible.
From David’s perspective, a great game must be designed with the player in mind, focusing on being user-oriented. His goal is to design games that not only provide a top-level user experience but also serve as a primary source of fun and entertainment.
“I firmly believe that to excel in any role at TGI, our employees must be quick to adapt and even quicker to act. Success isn’t something that can be achieved overnight, which is why we rigorously test our products and services to identify and implement the best solutions swiftly. Our reliance on data science is pivotal; it substantiates our choices and steers our team’s decisions, ensuring that we’re not just moving fast, but also moving in the right direction.” David said.
The biggest challenge for the development team at Top Games, as described by David, is creating games that people will continually engage with and enjoy long into the future. Over a decade ago, they developed the title “Evony,” and they are constantly updating it with new features and elements to enhance the player experience.
Top Games Inc also does an outstanding job marketing its products. The company uses a combination of traditional media, television, and online advertising to bring in new players. At the same time, the company benefits heavily from positive word-of-mouth advertising and organic marketing. The company’s 100 million players are happy customers who eagerly share news of their favorite games with others, thus generating an awareness of the company and the great games it has to offer.
Bootcamp for Innovative Ideas
David Guo also credits his employees for Top Games’ outstanding successes. “We have an explorations Bootcamp for most of our new employees to empower them to unleash their creativity. We believe that most of our employees get innovative ideas that could lead to major improvements in existing products or services. Through the exploration of these new ideas, employees can take ownership and test their ideas for real,” he explains. His emphasis on helping his employees reach their full potential has not only propelled the company forward but also curtailed costly employee turnover that prevents many other firms from achieving their potential success.
Top Games Inc has achieved remarkable success in the eight years since it began operations. Evony: The King’s Return, the company’s flagship game, has been downloaded over 200 million times, ranks as one of the top three overall highest-grossing apps, and has won the NYX Silver Award and the Samsung Galaxy Store Best MMO Award. What’s more, Top Games isn’t done yet. Its new games are expected to perform just as well as the company’s previous games, as David Guo continues relying on his tried and proven secrets of success to propel the firm forward.
