Benjamin Gifford

“I do a bit of everything, from game marketing and business strategy to corporate compliance guidance, and more. Often, if an issue is identified, we create a Tiger Team, and I’ll join that team to work through the issue and devise a solution to ensure that it remains resolved”

The Role of Benjamin Gifford at Top Games

Ben believes that leading companies in the gaming industry may not always deliver perfect products or services, yet they consistently strive for excellence.

Benjamin Gifford, Vice President of Top Games Inc., emphasizes the importance of prioritizing the end-user in game development and marketing strategies.

when initiating new game projects, Gifford emphasizes the need to assess market demand, innovation potential, and alignment with core principles. “We identify market opportunities to provide distinct value, prioritizing innovative gameplay, narrative, and technology integration,” he explains.

Each project is developed to resonate with the mission of enhancing user enjoyment and community building. Adopting a lean approach, the team rapidly develops a Minimum Viable Product (MVP) and tests it in markets that reflect global demographics.

This strategy allows them to innovate responsibly and learn from each project without fear of failure. “We must grow in order to survive and thrive, and the only way to do that is to push yourself beyond what you already can do and know,” he asserts.

Ben advocates for a balanced approach to speed and responsibility in the development process. “Moving quickly yet responsibly allows teams to rapidly learn from experiences, build more efficiently, and swiftly deploy solutions to continually enhance our products,” he notes. He underscores the importance of efficiency in achieving product excellence and stresses the need for responsibility toward end users, cautioning against the pursuit of perfection at the expense of practicality and user satisfaction.

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Ben provided an in-depth response regarding Top Games’ team management philosophy and future plans.

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LATEST VIEWS

Views on team management, project development methods, and Top Games’ future.

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An engaging deep strategy game

Why Players Love Evony: The King’s Return

Strategic Gameplay

Evony offers a complex blend of city development, resource management, and combat, allowing players to employ deep strategic thinking.

Historical Themes

The game sets in the Middle Ages, it allows players to gather world celebrities of different time and space, such as Napoleon, Wu Zetian, Oda Nobunaga, Arthur King, etc.

Alliance System

Players can form alliances and engage in large-scale battles, fostering a strong community connection within the game.

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