Top Games Inc.(TPI), founded in 2015, boasting over 200 million players worldwide. The company’s success can be attributed to the strategic vision of its CEO, Yaoqi Guo, also called David Guo, who emphasizes a player-first approach in game development. Yaoqi Guo is adept at using data science to validate opinions and guide decision-making within the development team.
“From game theory, API design to UX development and creating complex algorithms, the way our lives are improved through these interacting information systems is what drives me,” said Yaoqi Guo.
Data Science Drives Valuable Decision-Making
New employees undergo an “explorations Bootcamp” to foster creativity and innovation, reflecting the company’s commitment to rapid adaptation and continuous improvement.
TPI operates on a ‘build & break‘ philosophy, focusing on quick iterations to refine their offerings based on real-world feedback. This approach allows the company to stay agile, quickly pivoting if necessary and capitalizing on successful ventures. “It isn’t about spending so much time on perfection as studios who do that tend to be passed by more agile developers,” Guo explained. “Get a great product or update out as quickly as possible, gain and listen to feedback, polish and iterate.”
One notable example of this strategy is the integration of puzzles into Evony’s core gameplay, which has significantly increased retention rates among players who typically favor puzzle games. This cross-genre strategy has helped foster a more vibrant and diverse community within the game.
While Evony remains the flagship product, Top Games Inc. is exploring other game types to diversify its portfolio and address evolving market demands. The aim is to create a balanced array of games that cater to both hardcore and casual gamers, spanning various genres. This strategic diversification ensures the company can attract new user segments while keeping its existing base engaged with innovative content.
Diverse Game Portfolio
Other games in Top Games Inc.’s portfolio include Infinity Clan, Kings Legion, Mafia Origin, Dream Journey Makeover, and Salon Superstars. Each game targets different segments of the gaming market. For instance, Dream Journey Makeover and Salon Superstars is a match-3 fashion game that takes players through story chapters, while Plague of Z is a traditional MMORTS survival game set in a post-apocalyptic world.
Yaoqi Guo’s leadership at Top Games Inc. exemplifies the impact of combining technology, data science, and innovative thinking in game development. By prioritizing user experience and maintaining agility in their development processes, Top Games Inc. continues to set benchmarks in the mobile gaming industry.
IP Collaborations
Guo has strategically integrated IP collaborations into its marketing strategy to enhance user experience and expand its audience. These collaborations, including notable partnerships with Kong: Skull Island, Godzilla, and Napoleon, have significantly boosted brand visibility and enriched the gaming experience.
By incorporating popular IPs into their games, Top Games Inc. creates exciting and immersive experiences for their players. The success of these partnerships underscores the company’s commitment to innovation and user engagement. Recognizing the value these collaborations bring, Top Games Inc. actively seeks new opportunities with well-known brands, aiming to deliver unique and captivating content.
This proactive approach not only benefits players but also fosters strong relationships with IP collaborators. The company is dedicated to exploring new partnerships that provide mutual advantages, enhancing the gaming experience while maintaining a focus on continuous improvement. Top Games Inc.’s commitment to leveraging data science and innovative strategies ensures that their marketing efforts and IP collaborations consistently drive valuable decision-making and user satisfaction.
